Privacy Policy

Wasatch Executive Transportation LLC ("Wasatch Executive Transportation," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, request a quote, make a reservation, communicate with us, or use our transportation services.

1. Personal Information We Collect

Depending on how you interact with us, we may collect:

• Contact information, such as your name, email address, telephone number, billing address, and company name.
• Reservation and trip information, such as pickup and destination addresses, requested dates and times, passenger count, flight details, itinerary, luggage information, special requests, and communications with the driver or support team.
• Payment information, such as transaction amount, payment status, billing details, and a payment token or limited card details received from our payment processor. We do not intend to store complete payment card numbers on our own systems.
• Website, device, and advertising information, such as IP address, browser type, device type, operating system, cookie or advertising identifiers, pages viewed, links or buttons clicked, referring website, approximate location derived from IP address, and dates and times of visits.
• Communications, including emails, contact form submissions, text messages, calls, reviews, survey responses, and customer service records.
• Information provided by others, such as a hotel, travel coordinator, employer, family member, travel agency, booking partner, or another person arranging transportation for you.

Please provide personal information about another passenger only when you have permission to do so.

2. How We Use Personal Information

We may use personal information to:

• Prepare quotes and create, confirm, modify, and complete reservations.
• Coordinate drivers, pickups, airport arrivals, destinations, and requested services.
• Process payments, refunds, disputes, and accounting records.
• Send transactional emails, calls, and text messages about a quote or trip.
• Provide customer support and respond to questions or complaints.
• Maintain safety, prevent fraud, enforce our Terms and Conditions, and protect our customers, drivers, business, and legal rights.
• Operate, troubleshoot, analyze, secure, and improve our website and services.
• Measure advertising performance, attribute quote requests or reservations to advertising campaigns, create advertising audiences, display personalized advertisements, and conduct remarketing, consistent with applicable law and your privacy choices.
• Send marketing communications where permitted by law and consistent with your choices.
• Comply with legal, tax, insurance, licensing, and regulatory obligations.

3. How We Disclose Personal Information

We may disclose personal information only as reasonably necessary to the following categories of recipients:

• Drivers and transportation providers who need trip details to perform the requested service.
• Service providers that support payment processing, reservation management, website hosting, analytics, communications, customer service, accounting, security, and related business functions.
• Advertising and analytics partners, including Meta, Google, and TikTok, which may receive online identifiers and website activity through cookies, pixels, tags, and similar technologies for advertising, analytics, attribution, audience creation, and remarketing.
• Hotels, travel coordinators, employers, agencies, or booking partners involved in arranging or paying for a reservation.
• Professional advisers and insurers, such as accountants, attorneys, auditors, insurance providers, and claims administrators.
• Government authorities or other parties when required by law, legal process, or a reasonable safety or fraud-prevention need.
• A successor organization in connection with a merger, financing, sale, reorganization, or transfer of all or part of our business, subject to appropriate protections.

We do not sell personal information in exchange for money. However, disclosure of online identifiers and website activity to advertising partners may be considered a "sale," "sharing," or processing for targeted advertising under certain state privacy laws.

We do not share mobile phone numbers, text-message opt-in information, or text-message consent with third parties for their own marketing or promotional purposes. We also do not intentionally provide payment card numbers, detailed travel itineraries, flight information, pickup or destination addresses, or the contents of private communications to advertising platforms for targeted advertising.

4. Payments

Payments may be processed by a third-party payment provider. The provider collects and processes payment card information under its own privacy policy and security practices. We receive transaction information needed to confirm payment, provide service, issue refunds, and maintain business records.

5. Advertising, Analytics, Cookies, and Pixels

Our website uses cookies, pixels, tags, and similar technologies provided by third-party advertising and analytics partners, including Meta Pixel, Google Ads, Google Analytics, and TikTok Pixel.

These technologies may collect information such as your IP address, browser and device information, cookie or advertising identifiers, pages viewed, links or buttons clicked, referring website, and actions taken on our website.

We use this information to:

• Measure website traffic and advertising performance.
• Understand how visitors interact with our website.
• Attribute quote requests and reservations to advertising campaigns.
• Create advertising audiences.
• Display personalized advertisements.
• Show advertisements to previous website visitors through remarketing.

Our advertising partners may combine information collected through our website with information they receive from other websites, applications, devices, or sources, in accordance with their own privacy policies.

We do not sell personal information in exchange for money. However, disclosure of online identifiers and website activity to advertising partners may be considered a "sale," "sharing," or processing for targeted advertising under certain state privacy laws.

You can reject non-essential advertising cookies or change your preferences through the cookie banner or the "Your Privacy Choices" link on our website. You may also manage personalized advertising through the privacy settings provided by Meta, Google, and TikTok. Blocking some cookies may affect website functionality but will not prevent you from requesting a quote or making a reservation.

Where required by applicable law, we will honor recognized browser-based opt-out preference signals. Cookie preferences may apply only to the browser and device from which they were submitted. If you clear your cookies or use another browser or device, you may need to renew your selection.

6. Text Messages and Email

When you provide a telephone number or email address in connection with a quote or reservation, we may use that information to communicate with you about your request. We send SMS messages only when we have an appropriate basis and any consent required by applicable law and messaging industry standards.

Transactional SMS messages may include quote responses, reservation confirmations, payment notifications, pickup coordination, driver communications, flight or schedule updates, receipts, customer support, and other information directly related to requested transportation services.

Promotional SMS messages, including special offers and marketing updates, will be sent only when you have separately opted in to receive them. Agreeing to receive transactional messages does not automatically enroll you in promotional messaging.

Consent to receive SMS messages is not a condition of purchase. Transactional message frequency varies depending on your inquiries and reservations. Promotional message frequency may vary. Message and data rates may apply.

You may opt out of SMS messages at any time by replying STOP. For assistance, reply HELP or contact us using the information provided below. After an opt-out request, we may send one final message confirming that the request has been processed.

We do not sell, rent, or share mobile phone numbers, SMS opt-in information, or SMS consent with third parties or affiliates for their own marketing or promotional purposes. We may disclose this information to messaging platforms, telecommunications providers, and other service providers only as necessary to transmit messages, manage consent, provide customer support, prevent fraud, and operate the SMS program on our behalf.

We maintain records of SMS consent and opt-out requests for compliance, auditing, and dispute-resolution purposes.

You may unsubscribe from marketing emails by using the link in the message or contacting us. We may continue to send non-promotional emails related to transactions or our ongoing business relationship.

7. Data Retention

We retain personal information for only as long as reasonably necessary for the purposes described in this Policy, including completing services, maintaining financial and tax records, resolving disputes, preventing fraud, enforcing agreements, and meeting legal, insurance, and regulatory obligations. Retention periods vary according to the type of information and the reason it was collected. When information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, transmission, or storage system can be guaranteed to be completely secure. You should use caution when sending sensitive information through email or text message.

9. Your Privacy Choices and Rights

You may ask us to update or correct your contact or reservation information and may opt out of marketing communications at any time.

Depending on where you live and subject to applicable exceptions, you may also have the right to:

• Confirm whether we process your personal information.
• Access personal information we maintain about you.
• Correct inaccuracies in your personal information.
• Delete certain personal information.
• Obtain a portable copy of personal information you provided.
• Opt out of the sale or sharing of personal information and its use for targeted advertising.
• Appeal a decision regarding a privacy request.

To opt out of advertising cookies and targeted advertising associated with our website, select "Reject Non-Essential Cookies" in the cookie banner or use the "Your Privacy Choices" link available in the website footer.

We will not discriminate against you for exercising an applicable privacy right. To submit another type of privacy request, contact us using the details below and describe the right you wish to exercise. We may need to verify your identity before completing the request. An authorized agent may submit a request where permitted by law, subject to verification of the agent's authority.

Utah residents may have rights under the Utah Consumer Privacy Act when that law applies to our processing. We aim to respond to verified privacy requests within the period required by applicable law.

10. Children's Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the website. Reservation information concerning a child should be provided by a parent, guardian, or authorized adult. If you believe a child has submitted personal information directly to us, please contact us so we can review and delete it where appropriate.

11. Third-Party Websites and Services

Our website may link to third-party websites or use third-party maps, booking tools, payment services, or other features. Their privacy practices are governed by their own policies, and we are not responsible for their content or privacy practices.

12. Visitors From Outside the United States

Our business and systems are based in the United States. If you access our website or provide information from another country, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your location.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised version on this page and update the effective date. If required by law, we will provide additional notice of material changes.

14. Contact Us

For questions or privacy requests, contact: